But there's no denying that other forms of content are growing very fast. In the last two years, the world of podcasting went from 18.5 million episodes to 30 million. For example, if you're teaching karate, a podcast doesn't make much sense. Although videos can also work there.
But other people are great at making videos. For example, Wistia tends to hire people with experience in video production and editing. So, even though they publish blog content, most of their stuff is videos. And because the video takes advantage of its strengths, the content they publish is REALLY good.
Do you publish video content? Well, YouTube should probably be your go-to platform. That said, you might also want to post your videos on sites like Twitch or Mixer. For example, after my blog started to gain ground, I quickly realized that there were VERY few people posting videos about SEO. So I decided to focus on creating high-quality videos about SEO and digital marketing.
I have published some of these videos on my own site. And since I was practically the only one who posted professional SEO videos on YouTube, my views and the number of subscribers grew in record time. If they are publishing images, create videos. But the good news is that you don't have to reinvent the wheel for every new article, video, infographic, or podcast.
For example, a while ago I posted this video on my YouTube channel. And I used the content of that video to create this list post. I could have copied and pasted the script I used into a blog post. But I knew that much of the video's content wouldn't work as a text-based publication.
For example, in the video I talk a little bit about how it took a while for my YouTube channel to take off. This type of personal story is ideal for a video. But it's not ideal for a blog post. In addition, my video only had about 10 strategies.
And most of the “how to get more views” list posts that were ranked on Google described 15 to 20 tips. So I added some strategies that weren't in the video. This strategy, according to recent CMI research, has been effective in increasing the participation of 72% of sellers and is known to be a long-term effort that can generate results for your business in the coming years. By using the right channels and types of content marketing, your company will be able to gain much more engagement than if it only published blog or social media posts on a consistent basis.
Blog posts are a cornerstone of content marketing. They create brand awareness and increase engagement with their customers. The average blog post is 1142 words, but long-form content (more than 3000 words) may be more likely to respond to the user's search intent. That's where infographics come in handy.
Infographics are visual ways to present ideas. They generally prioritize bullets and numbers, rather than the extensive content you'd see most often in blog posts. Who doesn't like to watch quick videos on interesting topics? This is because more and more of the content produced has been oriented towards videos in recent years. Videos are difficult to produce, but they generate the best results.
E-books are also an alternative to producing content on the Internet. They're long-form texts that do more than blog posts for an important reason. E-books on popular topics can generate great interest in your company's products and services, and that's why you should invest in this type of content. That's what you can get with case study content.
In case studies, your company shows how your experience has already been used to help other companies and, in return, you get a great opportunity to ensure that your potential customers understand what you do and how you do it. Case studies are a great way to present yourself as an expert in your field. That's why influencer marketing is at the top of your list if you want to make sure your money is well spent. This is because influencer marketing borrows the trust that people create to make your brand shine.
Although they tend to attract a specific type of reader, the importance of technical documents should not be overlooked. A study found that 71% of B2B readers relied heavily on these types of content marketing tools when making buying decisions. According to a CMI survey, 92% of marketers stated that their company views content as a very important business asset. B2B marketers, for example, tend to use email campaigns and educational content to encourage potential customers.
B2C entities also use these methods, with a greater focus on additional content sources, such as storytelling, offers and incentives, as well as audience participation. According to a study, the content preferences of B2B buyers varied greatly depending on the phase of the customer journey they were currently in. Those in the early stages preferred informational content, such as infographics and podcasts, while customers in the later stages wanted concrete evidence from analyst reports and case studies. The same is true for B2C consumers.
They tend to use different types of content to meet their needs as they move through the sales funnel. White papers, e-books and reports allow brands to extrapolate their topics and incorporate more details. This type of content is generally between 3000 and 5000 words in length and can usually be downloaded as a PDF. According to a survey, about 79 percent of B2B buyers share white papers with their colleagues, and e-books can be shared thousands of times.
Podcasts weren't a big deal a decade ago, but there are now more than 29 million podcast episodes on the airwaves. More than half of U.S. consumers have listened to at least one episode and 32% listen to it regularly. Podcasts are an engaging and enjoyable tactic with which you can reach users; even people who don't like to read can learn about your products and brand ideas.
Podcasts allow customers to consume content more passively. For example, they can listen to a podcast while they're at the gym or driving, but they can't read an article and do these things. For example, Penguin Random House is one of the industry's leading publishers, but they noticed a change, as people became more interested in audiobooks and podcasts than in print content. For our in-house podcast, The Marketing Microscope, we mainly target B2B entities focusing on marketing topics.
However, podcasts are equally relevant to B2C organizations. Did you know that 75 million people in the United States watch a video online every day? One of the reasons this content form is so popular is because it can also be consumed somewhat passively. In addition, you have a better chance of keeping the viewer's attention with a 30-second video clip, rather than a long article they have to read. As soon as you type the phrase “how” in Google's search box, the engine gives you countless suggestions.
Google itself has found that queries, including the phrase “how”, have increased by 140% over the past fifteen years. Practical guides can be videos, long-form articles, or infographics. The most important aspect is that it's easy to understand, so including a lot of images is usually a good route to follow. Social media platforms are essentially becoming brand-focused search engines.
In addition, consumers are more likely to buy from active and attractive brands on their social media accounts. They're also extremely influential on B2B buyers. Remember that it doesn't always have to be long-form content either. Testimonial videos can also be extremely effective, such as this case study video from Pioneer Business Systems that introduces its Elliot Lee Real Estate clients.
Webinars are another form of engaging content that can do wonders for educating customers. They are generally used by B2B organizations, as they tend to be quite objective. Suite 100 San Diego CA 92123 (+ 619-810-7701) E2M Solutions Pvt. The five most effective types of content are short-form, long-form, and interactive content, video, and audio.
Most blog posts should be between 1500 and 2000 words long. Of course, this is not a universal rule. Some may be shorter or longer. However, a count of more than 1500 words is usually sufficient to share valid information with your audience.
Blog posts are consistently the best performers for brands. Not only are blog posts essential for effective SEO (search engine optimization), but they can also increase your intellectual leadership position, help create networking opportunities, and act as a lead generator for your business. Create blog posts when you want to inform your audience, increase brand recognition, highlight your company's knowledge of current industry news, or build a long-term track record by offering useful and valuable content. If you're wondering what type of blog post to try, there's no shortage of possibilities.
Here's a list of 21 different types of blog content. White papers are effective for companies that want to demonstrate their experience in the industry. Like e-books, white papers can be offered as a free digital download or can be published online as PDF files to improve search engine optimization. Use white papers when you want to consolidate your reputation as an SME (subject matter expert) or when you want to offer a specific opinion that is best expressed in a long format.
Unlike a blog post or reflection article offered as a guest post, white papers should be educational and backed by strong evidence and statistics. MailChimp, the email marketing platform, has some great examples of customer success stories. Use case studies when you need to demonstrate value, highlight points of differentiation with those of the competition, or show your company's sales history within your industry. A testimonial on the front page of your website is a teaser; a case study offers the real results behind a testimonial preview.
While people may overlook a block of text, an image can communicate your message in a few seconds. You can find free stock images on sites like Flickr and Photobucket, but to make your social media and blog posts more memorable, create original images. Not all videos are suitable for 360-degree makeover, but if it helps highlight your brand in an interesting way, you can try it. Visit Las Vegas uses 360-degree videos to offer viewers virtual experiences of iconic Las Vegas scenes, from party events to a zip line over the Las Vegas Strip.
The racing website The Muse used Twitter Polls to ask users what would improve their working hours. Most people chose the “best boss” option and the company used the results to inspire a subsequent blog post. The tech news site BostInno received more than 100,000 votes for its thematic group of startups, encouraging Bostonians to vote for the technology company they thought would have the biggest impact five years from now. White papers tend to contain a lot of information, which may discourage some readers.
Fortunately, you can now turn longer content into interactive experiences with animations, hidden scrolling effects, and more. A webinar can be a very effective way to engage with your audience, especially for B2B marketers. In fact, a report by the Content Marketing Institute reveals that 66% of B2B marketers cite webinars as one of their most powerful content marketing strategies. And if you really want to get ahead of the competition, it's vital that you explore the different types of content marketing that we've selected for this blog post.
More and more companies are using fun questions and answers in their marketing campaigns, either by asking users what type of animal they are or what city they should live in. Even in-person product demonstrations, seminars, physical brochures, and phone guides can be considered types of content marketing. Knowing the different types of content marketing is important, as it gives you more options in your digital marketing toolbox. Spending too much time on the wrong type of content for your audience or not diversifying your content library are two common mistakes companies make.
When choosing the best types of content marketing for your digital marketing campaigns, it's tempting to take the path of least resistance. Some popular types of interactive content include data visualizations, free apps, virtual events, webinars, and more. The features page is a type of landing page dedicated to covering the specific features of a product or service. Therefore, by taking advantage of various types of content in digital marketing, you can attract a variety of students.
A solid content strategy template should include several types of content that serve different purposes. Think of this type of content as an educational or entertaining way to reach your audience through audio, distributed through media such as iTunes, Stitcher, SoundCloud, Google Play and Spotify. If you ask 10 different marketing teams about their favorite types of content marketing, you'll have 10 completely different conversations. .
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