When it comes to content marketing, it can be difficult to know which ones to use and which will make a statement. There are a variety of types of content marketing that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, ads, and retweets on its Twitter page. Recently, Delta has published videos and gifs, strictly publishing commercials, videos and gifs about flights.
Ultimately, it's about what type of content marketing your business effectively promotes. And there are a handful of different types of content marketing to choose from when you want to make a splash in your campaigns. While these are our must-have tools for content marketing, this is definitely not a definitive list of types of content marketing. When it comes to content marketing, choose the types that best suit your business and don't be afraid to experiment.
For a complete guide to content marketing, be sure to check out this post. One of the first documented instances of content marketing was created by none other than the U.S. UU. In 1732, the inventor and politician produced Poor Richard's Almanack, a pamphlet he used to promote his printing business.
Where will this content be hosted? On a website, an application or a post on a social network? The imminent death of email has been predicted for more than ten years, but this popular form of content marketing won't get anywhere soon. Business leaders and marketers can easily get overwhelmed when it comes to content marketing efforts on social media. Overall, social media is an excellent medium for publicizing your company. You want to fill your company profile with extensive content that your audience likes, shares and comments on.
This can include everything from fun images to sharing the company's latest blog post. Just be sure to include occasional ads or call-to-action promotions. So, what type of content will your potential and potential customers consider valuable? Regular blog posts? Snapchat videos? An informational podcast? While the options available are exhaustive, it's best to use a combination of all types of content marketing in a way that better serves your audience. And remember, this is an ever-evolving digital marketing field, what resonates with your target market today could be old news tomorrow.
Continue to adjust your strategy as needed. If you're going to choose a type of content to start with, definitely make it your company's blog. Blogs are the foundation of every good content marketing strategy. They are a driver of organic traffic and also a platform for sharing other types of content.
Video is shaping up as the future of online content. Cisco predicts that by the end of this year, 82% of all online traffic will be via video. Users prefer it to other types of web content, and brands use it to attract customers on all platforms, such as YouTube channels, social media posts and stories, videos embedded in blogs, customer interviews, and more. Not only do case studies demonstrate brand value through real-world examples, but they also provide testimonials directly from their real customers to increase brand trust.
Interactive content stands out from the enormous amount of static content that already exists online and gives potential customers the opportunity to interact directly with your brand before they even decide to make a purchase. Include things like quizzes, surveys, games, interactive maps or infographics, surveys and calculators. Like video, interactive content often has an inaccurate reputation, so difficult to execute when it actually exists everywhere on the Internet. You're likely to interact with branded interactive content all the time without even thinking about it, that is,.
Vote in Twitter surveys, use monthly payment calculators, fill out customer feedback forms, and more. Most CMS, social media, and email marketing platforms now have built-in tools to create interactive content without having to program or have any technical expertise. Smart brands also use interactive content to generate leads (by collecting contact information) and to continuously improve strategy and offers (by analyzing the information that users share through their participation). Infographics may require the help of a graphic designer, which are easy to find on sites like Upwork and Fiverr (if you don't have in-house designers).
We can also work with your team to develop a personalized content strategy that includes other types of content marketing tailored to your audience, including e-books, videos, infographics and customer success stories. Of the many different forms of content marketing, infographics are one of those that can truly be a big curve for digital marketers. It's a shame because a good infographic can attract a lot of attention in the form of shared actions and inbound links. Successful infographics are simple, impactful and meaningful.
The goal is to take a lot of complicated information from a study or survey and break it down into the most important points. Even if you're using a podcast network, you can also embed them on your company's website and social media as additional content to share with your audience. And as Lisa Buyer points out here, “podcast content can be the epicenter of perennial content, as it's ready to be cut, diced and reused. Consider videos for more than just blogging; they're also great for teaching someone how to reconnect their own sink trap to your product or to show potential customers how you make your golf clubs, from start to finish.
Don't forget to create captions for your videos and include a text introduction to help people better navigate to what they really want to see. You can then use this content almost anywhere, from your main website to your blog, your social media page, or even in email campaigns. Of the many forms of content marketing, social media often comes to its own because it follows a slightly different set of rules. Unlike other digital marketing content mentioned above, social media marketing is about getting people to watch and respond directly.
You want a commitment that is palpable. It can take a bit of effort to find both the type of content and the medium that actually attracts your followers on social media, but if you're already producing other types of content for your marketing, the good news is that you can also easily reuse them for social media. By looking at their social media analytics, you'll be able to quickly find out if your audience is the type that prefers videos or blogs, serious posts from your CEO, or funny posts from your copywriters. In addition, you can measure how much traffic social networks generate on your site.
You already know that blogs are one of the most popular types of content marketing used by companies, but they're not the only option. Let's look at some types of content marketing formats you can use to develop your strategy. Case studies are particularly effective in the B2B industry, where purchases often involve higher costs and more risks. E-books are a great way to establish your brand as an authoritative or knowledgeable voice in your industry.
E-books are commonly used as lead magnets to increase subscribers and identify qualified marketing leads. Infographics are creative visual representations of data related to a particular topic. Infographics are a great addition to blog posts and are also great for increasing engagement on social media. Added images make infographics easy to scan, consume and share.
Podcasts are digital audio files that are distributed online, usually in installments. Consumers can download the audio files, listen to them on their website or access the podcasts in applications such as Spotify. Podcasts are an accessible type of content marketing that allows consumers to obtain their information while performing other tasks. Podcasts were made for people on the go, and who isn't today? (Good, except for blocking restrictions).
Podcasts offer an excellent opportunity to open up new sources of income by working with sponsors or using affiliate marketing. Of all the types of content marketing resources, white papers are the most effective at influencing B2B buying decisions, followed by webinars. Some of the types of content marketing on this list work better for B2B or B2C, but not for both. On the contrary, video presents opportunities for all types of companies.
The best types of content marketing take advantage of SEO best practices so you don't have to spend money on ads. It's essential that you research the keywords before planning your editorial calendar. You can capitalize on your effort by reusing your findings to create blog posts, infographics and videos. They reuse the content of your blog and turn it into videos for your channel, giving your audience more options to consume your content.
In today's business world, there are a seemingly infinite number of ways to use content to promote your company. Both types of content lend themselves well to being used as lead magnets or as high-value downloadable content offered in exchange for the user's contact information. However, for the benefits of blogging to truly be exploited, you must produce content that is comparable to or superior to the content that is already available online. Just like you can (and should) accept guest blog content for your own blog, you can (and should) write content for other blogs in your niche.
Offering a variety of content helps you attract a wider audience and take advantage of content marketing at various points in your customer journey. It's even better if you have a content marketing specialist dedicated to planning, executing and analyzing your editorial calendar. We've spent a few hundred years and the general premise of content marketing remains, for the most part, the same, but the way it's spread has evolved. The Content Marketing Institute publishes and distributes its Chief Content Officer magazine every two months.
Of course, storytelling is the foundation of this type of content marketing, so if you're thinking about creating a podcast, you'll need to offer a compelling, story-based premise that engages your potential customers. When combined with a striking design and some infographics, the extensive information presented in technical documents makes them a laudable type of content worth exploring for brands in various industries. Like long-form articles, white papers are more extensive forms of content that tend to be more research-based and focused on providing customers with comprehensive information. So, to help you decide what types of content to add to your marketing calendar, I thought I'd look up a very comprehensive list of ideas, with examples of how other marketers have successfully used them.
Think of headlines like Why You Don't Need Approval (+5 additional *unconventional* Lean marketing ideas). While there are many use cases for automation, an easy one to start with is a follow-up for new content subscribers. . .
